Two months ago, Instagram released an interestingly useful update, Instagram TV (IG TV). Most people have likened the feature to Youtube, but according to Instagram’s developers– they are different. IG TV allows users to post videos longer than the current 1-minute Instagram post settings. In this article, we find out how influencers can do more using IG TV.
Introduction to IG TV
First off, IG TV is “a new app for watching long-form, vertical video from your favorite Instagram creators, like LaurDIY posting her newest project or King Bach sharing his latest comedy skit”. Well captured in the definition above by Instagram itself, IG TV comes in two forms. You can either access it as an app (by downloading from Play Store or App Store); or you can use its in-built feature on the Instagram app.
The app was built to work only on phones– the web app cannot access it. This means that the videos are full screen and vertical. As always, Instagram made its usability easy with several options and viewing filters to suit your preference.
“Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” In addition, you can send IG TV posts as direct messages, leave likes and comments too; just like any other post.
The best part is that videos last longer than the usual 1 minute; they can last for an hour!
How influencers can do more using long-form videos on IGTV
“Instagram influencers can now lean on their preexisting audience to begin introducing relevant, long-form video content”, Forbes reports. Influencers can make more from this feature by sharing relevant experiences from their lives with followers. A recent report states that followers are now more interested in influencers that are real and offer authenticity. What better way to show authenticity than using a video?
You can record your behind-the-scene videos, travels, road trips, how you pick out an outfit, announce a pregnancy, “a week in the life”,…the alternatives are endless. Show your followers the real you by using IG TV.
Use IG TV for interviews
Another interesting avenue to tap using IG TV are interviews. Answer the dozens of questions and emails sent in by your fans, magazines and brands using IG TV.
“Even if you’ve already answered these questions to each user directly, consolidating the answers to these questions and recording an interview-style video is a great way to share those responses with the people in your audience who have likely wondered the same things but never taken the time to ask”, Forbes writes.
You can record tutorials and review products too
Moreover, as an influencer, say food blogger, DIY blogger, beauty, interior designer or the like, you can utilize IG TV when it comes to posting tutorials. Provide visual recipes for your meals simply by using IG TV. IG TV gives you enough time to pre-record yourself doing all these things. Now you don’t have to worry with so much editing, which leads you to cutting out a lot of important steps. This helps your followers connect with you more, and by direct messaging, can help grow your audience.
If a picture is worth a thousand words, then a video is worth a whole book!
Also, if you have to review a product or complement your campaigns and ads, just use IG TV. Let your fans know that you are truly connected to a product or service; not because you’re being paid to do so. Keep experimenting with IG TV till you become a pro at how to maximize from it.