Instagram is at it again! And this time it’s bringing Whatsapp along.
Remember how many times in 2017 we reported on Instagram’s numerous updates? Looks like 2018 is no different. We are not halfway into January, yet the developers of Instagram are already testing potential updates. The new thing this time around is; it involves another app, Whatsapp.
It is easy to say Whatsapp is the largest online messaging platform in the world. Therefore, this possible update is a big win for Instagram. However, it is prudent to note that Instagram belongs to the owner of Facebook, who also owns Whatsapp. So even you can guess where all this is headed.
But let’s talk more about this “Instagram Whatsapp stories update”, shall we?
In 2017, Facebook provided updates that make its Snapchat-like features less fractured and more streamlined. Now we hear of a new test the company is running. According to TechCrunch, some users in Brazil are using an experimental tool that allows them to crosspost Instagram Stories to WhatsApp’s Status feature. A local Brazilian blog has posted a screenshot of an Instagram Story showing the tool on the lower-left corner of its interface. In the photo below, we can see that the first photo is an Instagram story and the second shows that same story shared on Whatsapp status from Instagram (note Instagram Icon on the lower right corner).
Okay so the few things we can gather from this potential update are:
1. Increased flexibility and usage of Instagram Stories- From known statistics, 300 million people use Instagram stories daily. Interestingly, this is not enough for Mark Zuckerberg. Lol. This new update is probably supposed to direct more traffic to Instagram, especially in countries that use Whatsapp the most.
2. Boost usage of Whatsapp Stories- Now, we all can agree that Facebook did not get its desired results from the introduction of Facebook stories. However, Whatsapp Status surprisingly made Mark a happier man. Everyone seems to use Whatsapp Status hence boosting it via an Instagram story cross-post is just icing on the half-eaten cake.
3. Get the world to stick to Facebook and its related apps- This is the most thought-provoking reason of all. For a few years now, we have seen several moves that indicate that Mark literally does want the world to revolve around him alone. Jokes,lol. But yes, Facebook has implemented steadily, ways of getting people to move from one Facebook-owned app to the other, even when those apps are closed! Recall how one can receive notifications from Facebook, Messenger and Instagram all at once in a pop-up? Or the click-to-Whatsapp messaging button that was launched on Facebook just in December?
So it is safe then, to say Facebook wants us all to themselves.