Australian Chefs are no longer giving free meals to influencers!

Looks like Australian chefs have had it!  Top chefs and restaurateurs, especially those in Sydney, are now saying no to any collaboration requests that come with a ‘free meal’ tag. According to them, whenever they give free food in exchange for social media posts, they see no returns.

 

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The days of influencers & celebrities asking for free meals have come to an end

It’s not strange for influencers to ask for stuff in exchange for social media posts.

However, it gets to a point when brands no longer find it profitable to give these freebies. And this is no different!

Chefs in Sydney, Australia have taken a stance to stop paying for social media collabs with free food.

One of the chefs spearheading this ‘movement’ is no other than popular TV chef, Matt MoranHe spoke to the Daily Telegraph, saying he “always refuses” these offers, rather enjoying ” watching the bill go out to the table”.

“Shows like My Kitchen Rules, The Bachelor… shows like that. They have a few thousand followers, then they hit you up for free food,” Matt revealed.

 

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“We would be giving away more than we could afford if we did”, another chef said

Justin Hemmes, of restaurant chain Merivale, and Maurice Terzini of the highly instagrammable Bondi Iceberg’s Club, are also with the program.

Maurice said to the Telegraph that his restaurant sees a lot of A-listers everyday, yet they “all pay” for their meals.

“We would be giving away more than we could afford if we did,” he explained.

 

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Austrialian Chefs are no longer giving influencer free meals!

This ‘freebie free stance’, did not just come out of the blue though.

Quite recently, news broke out about a food blogger, Andy Vignati, asked for free meals from Adelaide-based chef, Duncan Welgemoed. The chef leaked emails of Andy’s requests and all hell broke loose on the internet.

“I’d love to come and try some food. In exchange I can post food shots and stories on my Instagram page”, Andy had said. An outraged Duncan then posted screenshots of the email, with the hashtags ‘#payforfood #payforstaff #f–kexposuredollars.’ 

 

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Meanwhile other Australian chefs have no problems with offering free food. One of them [name withheld], told the Daily Mail that he doesn’t feel “taken advantage of at all when they keep coming back because their Instagram posts pay off for us”.

“We’re the place to be right now. It’s hard to measure [but] I’m sure one $20 meal will come back five times… the exposure you get from Instagram is a powerful tool.”

Then there are some influencers who get meals thrown at them, in exchange for nothing. 

An influencer told the DailyMail how often he’s offered free meals at Melbourne’s Legacy Camberwell.

“It’s great, I get free food at Legacy whenever I want. There’s no limit and I can take anyone with me….Sometimes I feel guilty, so I’ll do two posts on Instagram and [an] Instagram Story for more publicity. But at the end of the day, they don’t really mind”, Daily Mail wrote.

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Amanda Lucy

AMANDA IS A 25 YEAR OLD COLLEGE GRADUATE. LOVES MUSIC,DANCE AND IS AN ARDENT USER OF THE INTERNET. YOU CAN FOLLOW HER INSTAGRAM @nana_yaba. SHE STARTED WRITING FOR INFLEUR IN NOVEMBER 2017

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