Australian Influencers react to new Instagram update — It’s a No!

On Wednesday, Instagram announced that users would no longer see their ‘like’ and ‘view’ counts on their posts. As a trial, they released the updates in Australia, Japan, Brazil etc. But while some were hyped for the change, many others were bummed — especially Australian influencers, who have not held back their displeasure.


View this post on Instagram



A post shared by ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Tammy 🦄 (@tammyhembrow) on

No one seems to be happy about it

Instagram’s trial update, which hides number of likes and video views, rolled out days ago in some chosen countries — Australia inclusive. The plan is to test the feature and review feedback, before making it permanent… or not.

Now this update comes as a solution to diffuse ‘increasing pressures’ on the app. Mia Garlick, the Director of Policy at Facebook Australia & New Zealand, said the change has been made to make Instagram a place where “people feel comfortable expressing themselves.”

However, it has been received with mixed reactions.

A few months ago, when rumors started flying around, Tammy Hembrow was among the first ones to lash out. “Then we’ll delete Instagram from my life!” she said, adding, “F*ck Instagram!”

And now that the update is now a reality, several other Australian influencers are singing the same tune.

Australian Influencers react to new Instagram update — It’s a No!

Perth-based fitness and food influencer, Jem Wolfie, is one of such influencers.

“It’s something they do for the larger accounts,” she told Hack.

“They said they’re doing it to take the competition out of posting – I’m not in competition with anyone on Instagram, I’m here to run a business”, she said.

“It’s demotivating for me”

Jem adds, “they’re taking a tool away that’s really important for us.”

Another influencer, Zak Hasleby, explained that the feature would take away the “backbone” of influencing.

“I think it’ll be really hard to start being an influencer,” he said.

“You won’t have any backbone to show you have heaps of likes, and businesses won’t be able to see the likes.”


View this post on Instagram


What am I looking at? 🤔 Photo by @fieldnotes__

A post shared by Zak Hasleby (@zakhaslebyadventures) on

Jamey-Lee Franz, the client services manager for The Influencer Agency, agreed with Zak.

“It’s going to be really hard for anyone who’s starting their account from zero or from a small following,” he said.

“For brands, they’re not going to be able to easily see that this person has this many likes and this much engagement.

“There’ll be no base to work with upcoming influencer”, Jamey concluded.

On the other hand, some were just okay with it

“It won’t affect my work in any way. The likes are more like a drug to some people,” Married at First Sight (MAFS) star, Jessika Power, said.

“It’s okay because our income works off of the analytics,” she added still speaking to Daily Mail.

“It’s that feeling of love and acceptance, but I couldn’t give two hoots if I’m honest.”


View this post on Instagram


🎀 I like this photo better 🥰 sorry babies 🎀 @paramounthairextensions @dr_anooprastogi #indecisive

A post shared by Jessika (@jessika_power) on

And her fellow MAFS star Martha Kalifatidis agrees, saying that: “I don’t really care, it won’t change [my] life. I’m still going to post fire pics on the regular.”

Furthermore, Jules Lund — head of TRIBE, an influencer marketing platform, explained that hiding or revealing likes is no big deal: “The real metric sits beneath the surface.”

“How many times do you look at a piece of content and absorb but never press the like button?”, he asked.

“The likes is one of the most insignificant of all metrics,” Lund added.


View this post on Instagram


Sydney, Australia… serving summer days in the middle of winter.

A post shared by Martha Kalifatidis (@marthaa__k) on

Meanwhile the rest of the world can only wait and hope the update is finally available to them. Until then, what are your thoughts?

RELATED: Hiding likes: Instagram finally confirm update rumors

Amanda Lucy


No Comments Yet

Hinterlasse Deinen Kommentar!