Cathy Hummels, German influencer and wife of soccer star, Mats Hummels, is catching no breaks on the gram. According to T-Online, the influencer bought some 200,000 likes for three old posts. But Cathy has since denied having a hand in this.
Cathy once again trending for the wrong reasons
Actor and TV presenter, Cathy Hummels, is always taking the heat for something.
This time, an analysis done by Dusseldorf-based company, Social Data Pro, reports that some fake likes may have hit her profile, occasionally. After several weeks of analyzing Hummels’ Instagram profile, they concluded that likes of some photos are distributed ‘oddly’ than usual.
Usually, when someone publishes a photo, it gets many likes in the first hour or so, and afterward they reduce. But in the case of Hummels, her likes kept shooting up as time went on.
But is this shocking for someone who has 508,000 followers?
Well, yes, if e-commerce entrepreneur Claus-Georg Matusche’s word stands for anything. “There is no other explanation,” he said.
“We estimate that since the beginning of May, a minimum of 200,000 Likes on photos by Cathy Hummels have been purchased.”
This is “highly unusual” and does not “look like authentic likes”, added T-Online Robert Levenhagen and founder of the influencer analysis service InfluencerDB .
The report also included metrics, stating that at least 60 photos have fake likes– referencing one with 11,000 likes.
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Cathy Hummels refutes the claims — vows to take legal action
After going viral for these ‘accusations’, the influencer responded with a post on Instagram.
“Unfortunately, in the last few weeks I have been confronted with headlines that do not correspond to the truth”, she wrote.
“From cheating to separation. And now I am supposed to have bought over 200,000 Likes in one month?”
She further debunks T-online’s report by labeling them ‘suspicious’.
“…Again someone tries to harm me consciously. Something so conspicuous that wants to be discovered. I don’t even know how to turn it off or if it’s already stopped 🤨. My authenticity is the most important thing to me”.
“My lawyer will take care of everything else, and we will try to find out who it was and maybe have some fun at my expense”, she added.
Her lawyers have also said, that if even Hummels received some fake likes, they certainly weren’t ordered by her.
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This isn’t the first time the model has faced issues concerning her career in influencer marketing. In April, she won a case where the Association for Social Competition charged her with ‘surreptitious advertising’.
And while it is unclear if Hummels is guilty or not, it is a rumor that a tenth of influencers in Germany fake their engagement. At least a report by German publication the Tagesspiegel states so.