Charity: Instagram is developing a new fundraising tool

Charity has always been a topic of interest, and Instagram is making it a tad bit easier. In a recent announcement, the social media platform has revealed plans of developing a ‘fundraising tool’. When ready, people would be able to donate to the needy with just a tap!

Charity
Instagram is introducing a new donation sticker to help with online fund-raising.

We all know Instagram’s parent company, Facebook, right?

So Facebook announced at a summit last Thursday, that it was introducing a donation sticker in Instagram Stories.

The new feature will allow charities and supporters to add a donate button in their posts. This way, when users click on it, they will go directly to the charity’s donation form/ website.

Charity: Instagram is developing a new fundraising tool

“Instagram is all about bringing you closer to the people and things you love, and a big part of that is showing support for and bringing awareness to meaningful communities and causes,” an Instagram spokesperson told Pro Bono News.

“Later this year, people will be able to raise money and help support not for profits that are important to them through a donation sticker in Instagram Stories. We will share more updates on this feature in the coming months.”

 

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However, Instagram is still in the process of building this feature. They have promised, though, that in the next few months it would be rolled out.

The Chronicle of Philanthropy reports that Facebook will cover the credit card processing fees and costs of operating the tool so that 100 per cent of donations go directly to the charities.

Alex Ball, a social media strategist, implied to Pro Bono News that the feature has been long overdue. According to her, Facebook and Instagram are working hard match their designs to suit user needs.

“Oftentimes it’s a struggle to get donations with a placement where people aren’t there to donate, but rather consume content only,” Ball said.

“So we think Instagram Stories are a really creative, fun, interactive way to get people to engage with your brand and take action with a cause”.

“Also motivating users to take action using the swipe up function makes for a better/fun user experience and a new way to get a positive, powerful and action inspiring message in front of them,” she added.

 

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“The announcement of this tool comes after Facebook revealed last year that more than $1 billion had been raised for NFPs through Charitable Giving on Facebook”, Pro Bono News reported.

RELATED: Special Instagram accounts for Influencers only–coming soon!

Amanda Lucy

AMANDA IS A 25 YEAR OLD COLLEGE GRADUATE. LOVES MUSIC,DANCE AND IS AN ARDENT USER OF THE INTERNET. YOU CAN FOLLOW HER INSTAGRAM @nana_yaba. SHE STARTED WRITING FOR INFLEUR IN NOVEMBER 2017

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