Cold Influencing: Influencers now breaking the ice with new trend!

Social media influencing it taking quite a turn these days. For the sake of creativity and uniqueness, influencers are literally going against the odds. One of such instances is the recent rise in what we call– ‘Cold influencing’. Yup, despite the winter, some influencers are doing the most for their Instagram. Take a look!

 

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Copied Kendall.

A post shared by Kourtney Kardashian (@kourtneykardash) on

 

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fuck it’s cold

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Safe to say the Kardashian- Jenner sisters started this trend. And it looks like other influencers are catching on.

To get the perfect Instagram picture, these bloggers are posing in temperatures as low as -50 degrees! And what’s more mind-blowing is that they pose almost naked!

One influencer, Bryn, posed in a bodysuit (sans pants) with a light moto jacket on a -50 degree day in Chicago. Now that’s wild.

Cold Influencing: Influencers are now breaking the ice!

Interestingly, Bryn had an explanation for this photo–that literally gives you the chills just by looking at it.

“The outdoor portion of our shoot was spontaneous. Whitney (her photographer) and myself were scheduled to shoot indoors that day. It wasn’t until visualizing how breathtaking the rooftop balcony appeared overlooking Chicago’s Skyline that we deemed embarking into the elements ‘worth it,’”  she explained.

“ My reason for publishing the photo to my Instagram was the same as for anything else. It tied in with current events and it was an opportunity to make a gloomy situation lighthearted.”

Furthermore, we have another influencer who did her own thing during this season of cold influencing. Ashley, also from Chicago, stunned in her ‘birthday suit’ in this -24 degree shot.

 

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The most shocking of all was this Russian influencer who swam in ice

Talking about doing the most for the gram, this is the icing on the cake! Russian influencer,  Yegor Lesnoy, took a deep dive into the cold waters just to document on Instagram.

While temperatures had dropped to –30 degrees, Lesnoy dived 10m into an iced lake for a chilly Insta video. Crazy!

 

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A post shared by Егор Лесной🧔🏼❄🌲 (@egor_lesnoy) on

“I simply swam 10 meters under the ice of my favorite lake and came up absolutely happy, refreshed and healthy,” Lesnoy explained in a post.

 “I can’t compare this sound to anything else, it’s absolutely otherworldly.” he described in a similar post in January.

Though this looks dangerous, there’s always a safety measure in place

The lengths at which Instagram influencers and bloggers would go to please their followers is overwhelming. But you should know they always protect themselves before doing anything.

For instance, Bryn told PEOPLE that she took precaution during the shoot, and made sure the entrance to get back indoors was only 2 feet away. 

“Being mindful and aware of the five minute alarm on frostbite, our strategy allowed for just over two minutes per shot followed by a five minute break indoors to keep warm. We also had blankets on standby that I would throw on and off during shot setup, common practice for most cold weather shoots,”  she said.

RELATED: The REAL struggle behind perfect Instagram photos, reveal travel influencers

Amanda Lucy

AMANDA IS A 25 YEAR OLD COLLEGE GRADUATE. LOVES MUSIC,DANCE AND IS AN ARDENT USER OF THE INTERNET. YOU CAN FOLLOW HER INSTAGRAM @nana_yaba. SHE STARTED WRITING FOR INFLEUR IN NOVEMBER 2017

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