Loading Events

« All Events

  • This event has passed.

B2B Marketing Exchange

25.02 @ 8:00 am - 27.02 @ 5:00 pm


Since our inception, the B2B Marketing Exchange has had one mission: to empower our community by spotlighting all that’s new in B2B. Held right after the New Year, the event is designed to get you and your team not only inspired but prepared to tackle the latest trends, market conditions and buyer realities with gusto. In 2019, we’ll delve into…

Not only are Millennial aged professionals more trusting of social influencers when making purchase decisions, they’re also more likely to participate as influential content creators. B2B brands that can master working with internal and external Millennial talent to co-create content and engage on social channels will reap rewards now and into the future.

This presentation by Lee Odden of TopRank Marketing and Alexandra Rynne of LinkedIn Marketing Solutions will help B2B marketers understand the influencer marketing opportunity with Millennials in multiple ways:
– Understand influencer engagement models from seasoned brandividuals to rising star Millennials
– Bust myths about working with Millennials and how B2B brands can create win/win relationships
– Learn from examples of B2B influencer content in action


25.02 @ 8:00 am
27.02 @ 5:00 pm


Hyatt Regency Scottsdale
7500 E. Doubletree Ranch Road Scottsdale, Arizona, USA, 85258
Arizona, AZ 07604 United States