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Everything: Content – Minneapolis, MN
Converging Content & Influencers to Stimulate Marketing Impact
For years we’ve seen celebrities plastered on magazine covers, perform in television ads and pimp out their social media networks for pay. But is that really influencer marketing?
What if instead, there a way for B2B and B2C brands alike to develop a structured influencer driven content program that is less about paying a famous face and more about helping your audience see themselves in the content that you create?
This presentation from Ashley Zeckman will cut below the surface to uncover top ways to work with influencers in order to create a memorable content experience for your customers, build brand authority and generate marketing ROI.