Fake it it till you make it! Recent reports are suggesting that influencers are now ‘faking Instagram sponsored ads’–in order to attract brands. Some influencers purchase their own products but post them with the hashtag #ad, so they can get more followers and in effect real sponsorship.
Influencers are sponsoring their own ads in order to reel in actual brandsBeing on Instagram is no longer only for fun, it’s also a great money-making hub. To make real money, you may have to be an influencer of some sort. Brands and firms pay pretty good amounts for Instagram posts, stories etc.
However, since there are now thousands of influencers on the platform, some have resorted to falsifying advertisements to get ahead. Especially the newer, relatively smaller accounts.
“One lifestyle influencer purchases coffee that she then pretends was free”, according to Insider.com
How exactly does this work?
Sometimes, having a huge social media following does not guarantee you sponsorship. Previous work and collaborations with other brands is what does. So what more than to act like you have deals when you don’t?
“You see the same things over and over on actual sponsored posts, so it becomes really easy to emulate, even if you’re not getting paid,” one influencer told theAtlantic.com. According to her, it’s now a sign of ‘success’ to be promoting brands as opposed to the previous ‘show off’ belief.
“In the influencer world, it’s street cred, the more sponsors you have, the more credibility you have.”
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Faking Instagram ads? The new influencer trick
There are other influencers who did the most with’ fake sponsorship’. A lifestyle influencer– Joshi, joined other bloggers who were paid to review an amusement park–but with her own funds.
“When a local amusement park paid several bloggers to attend the venue and post about their experience there, Joshi, a fashion and lifestyle influencer, went on her own dime and posted promotional posts as if she were part of the bigger influencer campaign”, The Atlantic wrote.
However, a certain Taylor Evans takes the crown in all this. While on a self funded vacation in Miami, Evans made posts seeming like an ‘exclusive press trip’.
“I took a lot of pics at restaurants and posted ‘Thanks so much XYZ restaurant for the hospitality!’” she revealed. “You say it in a way that people could interpret it as you having an established relationship with that brand … The hope is that it’s perceived in a way that looks like there’s a reason you’re in a different city and state, not just enjoying a weekend vacation.”
Guess it’s not too much to fake if top influencers earn over $100,000 per ad… or celebrities like Kylie Jenner who earn around $1 million!
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