Gaming influencer cut off by brand, Razer, for ‘Men are Trash’ tweet

Famous Brazilian gaming influencer, Gabriela Cattuzzo, is on the chopping block for a ‘bad’ tweet. The gamer, tweeted the popular phrase “Men are Trash”, in response to a male follower’s derogatory comment. However, it looks like Gabi went overboard with it, causing sponsor gaming company, Razer, to drop her contract. Oops 🙁

 

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A post shared by Gabriela Cattuzzo (@gabicattuzzo) on

Gabi went offff but now has to pay for it

Sometimes, speaking out of frustration can cost you a lot!

On 21 June, Gabriela Cattuzzo, the well-known streamer from Brazil, posted an image of herself riding a mechanical bull on Twitter.
Soon after, a male follower replied her tweet, saying; “You can ride me if you want”.

This comment outraged the influencer, who couldn’t hide her anger in her reply:

“There’s always going to be f***ed in the head macho man to talk s*** and sexualise women until the woman starts making jokes, right?
“And this is why men are trash”, she added.

A few moments later found Gabi clarifying her response, saying she didn’t find ‘all men problematic’… But it was a little too late.

 

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A post shared by Gabriela Cattuzzo (@gabicattuzzo) on

Gaming hardware company Razer published quickly that they were dropping Gabriela’s contract

It didn’t take long for Gabi’s sponsor company, Razer, to react to the influencer’s Twitter outburst.

Also on Twitter, their statement read;

“We would like to make it clear that Gabi is not a spokesperson for Razer and has never been a brand ambassador.”

“She was part of a team of influencers who were called upon to use and publicise the brand’s products.

“As gamers, we face every type of preconception and stereotype from the outset, and we will continue fighting so that this type of situation doesn’t repeat itself,” they added.

On an ending note, the company included that they oppose any kind of ‘extremism’.

Gabriela responded to Razer, justifying her comments

As a way to clear the air, the gaming influencer said to the brand;

“Please understand: I post photos every day, and every day the majority of the comments are offensive or sexualising something that doesn’t have to be sexualised,” she began.

“The men who comment with interesting things or non-offensive comments here on Twitter are few (and for these people I am thankful, they are the exceptions that redeem my day).”

After which she announced a break from the platform, as she started to receiving death threats.

 

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E essa foto maravilhosa da Party of Legends One? Dia 20 de abril tem mais ♥️

A post shared by Gabriela Cattuzzo (@gabicattuzzo) on

Gaming influencer cut off by sponsor for ‘Men are Trash’ tweet

Reactions from social media to the situation were mostly one sided, with majority on the influencer’s side.

“Shame on you @Razer ! You should be ashamed of yourself to not support your streamer…. you are pathetic and encourage toxicity… well done. I’ll never buy for you again”, one person tweeted.

“What a shame that is the position that you have chosen. As a Razer woman and customer, I am sorry that they posted this without taking the whole situation into account”, another wrote.

“I was going to buy a @Razer mouse but I just found out it is a trash company who fires the opressed and protect the opressors. This is for Gabi.”

Some even accused the company of ‘chauvinism’, with one stating that, “a men-only marketing team could not have a different attitude”.

“Congratulations on consolidating as a macho company, paddling against a whole chain of companies that are aiming for social welfare, focusing on progress and equality for all. 
For the millions who trust you: you are trusting wrong”, a user added.

Who’s at fault? Gabi or Razer? Leave opinions in comment box below.

RELATED: Influencer Luka Sabbat, sued by Snapchat for not advertising ‘Snap Spectacles’

Amanda Lucy

AMANDA IS A 25 YEAR OLD COLLEGE GRADUATE. LOVES MUSIC,DANCE AND IS AN ARDENT USER OF THE INTERNET. YOU CAN FOLLOW HER INSTAGRAM @nana_yaba. SHE STARTED WRITING FOR INFLEUR IN NOVEMBER 2017

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