Alas, the update is here! For months, there’d been rumors of a new Instagram update–meant to solve insecurity and self-esteem issues. While Instagram itself had not confirmed it, many tech experts were pushing for the move. And now, in an official statement, Instagram revealed the update, as well as a plan to make it permanent.
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Japan, Australia, Canada all checked ✅
Whew, influencer marketing about to take a different turn.
At first, they said they were “not testing at the moment”. But after months of speculation, Instagram users might see a huge change in the app. In a bid to reduce the ‘pressures’ of the app, Instagram is hiding likes on all posts– including video views. And it starts now!
In a Twitter announcement, the photo-video sharing platform revealed that trials had already began in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand. Sooner or later, the update would be available worldwide.
The good thing is users will still be able to see the number of likes on their own posts.
“We want your friends to focus on the photos and videos you share, not how many likes they get. You can still see your own likes by tapping on the list of people who’ve liked it, but your friends will not be able to see how many likes your post has received.”
Instagram added that hiding likes is just one step. Apparently, they have more in store to make the app more ‘mentally’ friendly.
Here’s an image of how your IG would look:
How would influencer marketing cope?
One major concern after Instagram’s announcement, is the future of influencer marketing. What would happen to it now?
Well all that was taken into consideration, so no need to worry. The change wouldn’t affect measurement tools for businesses and creators on Instagram, and all likes and engagement metrics will still be available in those tools.
Quite a relief for brands and influencers, right? Except some are not really feeling it right now.
Australian fitness influencer, Tammy Hembrow, who has almost 10M followers, threatened to quit the app if this change happens.
“Then we’ll delete Instagram from my life!”, she responded to paparazzi when asked how she felt about the potential update.
Too bad Australia already has the update running 🙁
Welp, the general public isn’t feeling it either
After the photo-video sharing app disclosed their plans for hiding likes, many took turns in expressing their displeasure.
“No one asked for this. No one wants this except insecure snowflakes. Thanks”, one person tweeted.
“Literally no one asked for this! Get rid of it and put our posts back into chronological order”, another said.
“Probably going to delete the app now. It has little value now. I can’t judge public perception”, a user vowed.
“Just make people visible to their own friends again. Instead of oversaturation of sponsored posts. Chronological order with a highlights option would be helpful too,” one user suggested.
“For a fact i think you should hide the number of followers too, only the owner should know the number not others:)”
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Hiding likes: Instagram finally confirm update rumors
It is worthy to note that the update may not be permanent just yet. Instagram says they’d be examining feedback from users first, before making a final decision.
Other social media apps seem to be taking a cue from all this, though.
Yesterday, Twitter launched a new test in Canada.
“This test introduces a new ‘Hide Replies’ feature, which gives users the ability to hide any replies to their tweets that they feel don’t contribute to the conversation”, 9to5mac.com reported.