Influencer fails to sell only 36 T-Shirts to her 2.6M followers!?

Is the influencer bubble about to burst? A ‘mega’ influencer with over 2.6M followers has raised eyebrows, following reports that she couldn’t influence the sale of 36 T-shirts! Arii herself shared the disappointing news on social media, and critics haven’t cut her any slack since. This has led to the pressing question; do we prioritize engagement over follower size?


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pre prom 🖤

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Arii’s hopes of starting a fashion brand have all died down

It’s a cold world out there for influencers sometimes. It’s hard enough trying to be creative with your daily Instagram posts, while making efforts to engage with your followers.

And now a young, fashion ‘influencer’ with over 2.6 million Instagram followers is the subject of ridicule, for ‘failing to influence’.

Arii allegedly hit the gram to tell all about how her much awaited online fashion brand wouldn’t be launching. According to Buzzfeed, the 18-year-old social media personality lamented that no one “kept their word” in promising to buy her merchandise, and the clothing company she had worked with pulled their agreement. The agreement was for her to sell at least 36 T-shirts required to launch the line.

“Unfortunately the company that I’m working with goes based on your first drop sales. In order for them to order and make my products  (even to keep working with them) I have to sell at least 36 pieces (knowing I’ve become super irrelevant, I already knew it was gonna be hard) but I was getting such good feedback that people loved it and were gonna buy it,” she wrote in a now deleted post.

“No one has kept their word so now the company won’t be able to send out the orders to people who actually bought sh*t and it breaks my heart.”


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recovering from the weekend 🌟 @fashionnova

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Though she felt frustrated, Arii concluded that the lesson was a “wake-up call to work harder for what I want” and that she would be taking time to perfect the vision for her brand, moving forward.

“Knowing I’ve become super irrelevant, I already knew it was gonna be hard  but I was getting such good feedback that people loved it and were gonna buy it”

Critics on Twitter had a field day ripping Arii apart over her revelation

The post has been deleted but a Twitter user managed to snap a screenshot of the influencer’s reported message before it was taken down.

This sparked a serious debate on the platform over influencers and their worth.

Someone was quick to point out how Arii’s personal style did not even tally with the clothing line she was bringing out.

“Exactly lol 30,000 like her post about not making at least 36 sales but still ain’t buy nothing😭😂”, a user mocked.

“The truth is that her followers aren’t her customers. Understanding who will actually buy from you and what they will buy is a key business lesson”

One person added, “It’s such a hard business lesson and I think the idea that social media helps you take a shortcut to understand that is crippling a lot of people, especially influencers”.


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Influencer fails to sell only 36 T-Shirts to her 2.6M followers!?

Like Arii, many influencers are lacking on real engagement. The number of followers an influencer has may be misleading — due to the rising number of fake followers and bots in the system. Note that we’re not saying Arii’s followers are fake, we’re only saying people have realized there are inauthentic numbers out there.

The rise in nano-influencing is as a result of this. Even if you have fewer followers and are able to have a true connection with them, you’re much better of.

Another thing Arii may have failed to do was promote her merch. One user even mentioned;

“Girl, you literally never promoted it. I look on here and on your Instagram shop. Where are the pictures of your merch? I know people didn’t support but if you don’t go hard for your own merch, why should they?”

Perhaps if she had paid attention to temporal feed– Insta stories, like we mentioned in our article on  2019 influencer marketing trends, she wouldn’t be in this mess.

Sorry girl 🙁

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Amanda Lucy


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