Influencer Marketing is fast becoming the new wave. Brands and companies are now heading to social media as a medium for advertisement. And who more to do the job than influencers right? Yet, even these influencers need a conducive environment to work well.
In a recent list published by Forbes, here are some things that every influencer wants to work with:
1. Instagram is everything
At this point, certainly this is obvious. Even though it’s best to advertise on blogs, Instagram is where the magic happens. Instagram provides the most useful features to boost ads. Talk about posts, Insta stories, Insta insights, Insta ads, IG TV etc, Instagram runs the world. Recent reports say that the social media platform has over 1 billion active users monthly! Influencers themselves admit that most of their requests are for Instagram ads.
So logically, if you are a brand looking to make the most out of social media, head to Instagram.
2. Creative Freedom
Another thing any influencer would like, is to have the ability to create on his own. Yes, we all like to do things in our own way, per our discretion. Same applies to these Insta Influencers. They know their followers and what works for them. Therefore, instead of brands putting influencers in a box, they should allow them freedom. This way ads look more authentic and can reach real audience.
5 things Social Media Influencers want
3. Over-editing is a big no!
This adds to the previous point. No influencer likes to be told what words to use. They like to have their own voice when creating ads. Believe it or not, influencers are skilled when it comes to using the right captions; no matter how simple. So relax with the 10-paged instructions. Brief them on the campaigns and allow them do it their way. Remember, your brand could not be sold in a better way, than the seller using his own voice!
4. Less is more; use smaller influencers too
It is true that influencers are who they are because of their numbers. But sometimes, numbers aren’t everything. The content is what is most important. Even the smallest of influencers can produce the best of campaigns to push your brand. Therefore, pay more attention to influencers with a more connected audience, than one with lots of followers, but no real engagement.
5. Understand millennials, they possess more
Studies state that millennials run the show these days, by attracting the most engagement. So if your brand fits, definitely use them! Trying to understand the role of this group makes working with them easier. They are the present, and the future too! Just let down your guards and reservations, and “speak their language”.
In conclusion, all influencers need from brands is for them to understand, liberate and relax. After all, your goodwill is their goodwill. They gotcha!