Who won influencer of the year 2018? Jackie Aina did!

An award presented by Women’s Wear Daily, named beauty influencer, Jackie Aina, as the overall influencer for 2018. This award was handed to her weeks before the year ended and we must admit, she truly deserved it. Here’s why…

 

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influencer of the year ✊🏾 thank you @wwd 💗

A post shared by Jackie Aina (@jackieaina) on

“She is always pushing for inclusivity and is a voice for people of color who don’t always feel ‘seen’ in the beauty industry. So it came as no surprise that Women’s Wear Daily named Jackie its Influencer of the Year“, Hello Giggles wrote about the influencer.

And indeed, Jackie has worked hard for her spot. She started her Youtube channel 10 years ago and gradually, she has built her subscribers to over 2.8 million. Talk about authenticity! In addition, Jackie is the complete package when it comes to pushing others.

She’s used her influence for so much, it’s overwhelming! One of her most remarkable strides was when she collaborated with ‘Too Faced’ to expand their makeup brand, “Born This Way”. With this, the influencer was able to create a unique line of foundations for ‘people of color’.

Other brands like E.L.F and Sephora have also worked with Jackie in her advocacy for African-American beauty visibility.

 

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Influencer of the year 2018 goes to Jackie Aina

Moreover, Jackie goes the extra mile for smaller creators as well. She is the go-to girl when it comes to supporting black-owned beauty brands, and businesses in general.

“On my personal platforms, I support up-and-coming, new creators who look like me. Sometimes I’ll randomly message people who I’ve been following for a while, ‘Great videos, great potential, but your camera’s really crappy. Can I get you a new lens?’ I’ve helped smaller creators negotiate contracts. I just want to see people win and not get taken advantage of because, unfortunately, it happens.”

And all this is Jackie in her raw form! The Youtuber admits that she only tries to be herself and this has taken her so far. She’s candid, creative, and funny as well!

“There’s a million tutorials on YouTube, but people are gonna come to you because you’re you…Own it. Don’t try to be something you’re not and people will love you for that.”

 

Furthermore, this wasn’t the only award Jackie bagged in 2018. Refinery 29 also crowned her ‘Beauty Innovator of the year’. That goes to prove that being yourself takes you all the way!

Congratulations Jackie Aina.

Amanda Lucy

AMANDA IS A 25 YEAR OLD COLLEGE GRADUATE. LOVES MUSIC,DANCE AND IS AN ARDENT USER OF THE INTERNET. YOU CAN FOLLOW HER INSTAGRAM @nana_yaba. SHE STARTED WRITING FOR INFLEUR IN NOVEMBER 2017

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