Instagram has now made it easier for brands to measure the impact of influencer marketing. Through its new ‘Instagram Checkout’ upgrade, new KPI’s have automatically been set for influencers. Instead of going to a site, followers can now buy products directly from the app. Amazon must be shaking in the legs!
On March 19, Instagram released its new update, ‘Checkout’
Unofficially, Instagram has always been a shopping platform. But now, the photo-video sharing app has developed itself into a whole marketplace. Instagram is allowing users to purchase products directly through the app, with details from your credit card.
The new feature, called “Checkout,” was launched in the US only– for now. Some particular 20 brands like Adidas, Colourpop and H&M, are the first access this update.
The list also features two brands from the most successful Instagram influencers– Kylie Cosmetics and KKW Beauty.
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“By anointing these well-known brands as the Checkout trailblazers, Instagram seems to be making its priorities clear: The app likely wants to keep demonstrating its capabilities as a massive moneymaker”, theringer.com wrote.
How does Instagram Checkout work?
The tap-to-buy feature is the most significant shopping update Instagram has instituted!
This game changing feature is as easy as they come. All you need to do is tap to view a product, and when the “Checkout on Instagram” button shows, you click!
“Tap it to select from various options such as size or color, then you’ll proceed to payment without leaving Instagram. You’ll only need to enter your name, email, billing information and shipping address the first time you check out”, Instagram’s publication reads.
“Once your first order is complete, your information will be securely saved for convenience the next time you shop”
Through a notification, you can view shipment details and keep track of your order.
New KPI’s for Influencers, with Instagram latest shopping update
Now how does Instagram Checkout affect influencer marketing? Simple!
Look at this Instagram Shopping update as a new Key Performance Indicators (KPI’s) for influencers. Brands would now be able to track the progress of their campaigns with influencers by simply ‘checking out’ the sales they attracted.
This would make it evident how much impact either micro, nano, or mega influencers make on marketing.
Engagement rate is now just be an added bonus, Checkout is the real deal!