James Charles loses 3M subscribers! And there’s one video to blame

Popular beauty influencer, James Charles, is really going through something! Imagine waking up to 3 million subscribers gone; and then you find out it’s about a particular video. Yes, a tell-all video uploaded by fellow beauty vlogger, Tati Westbrooke; not only explained their fight, but also left James ‘exposed’– and un-followed.


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the only picture I got of my outfit yesterday 😎

A post shared by James Charles (@jamescharles) on

A short internet drama between two ‘friends’ has left one, James Charles, labeled ‘bad guy’

James used to be the biggest sweetheart in the beauty industry. But now, millions cannot stand the sight of him, after he allegedly ‘betrayed’ his friend.

Tati Westbrook is the beauty influencer who, apparently, took James under her wing and invested so much into his career. For the past few years, these two have been friends and bonded beautifully.

But a recent video of James promoting a hair supplement brand; Sugar Bear Hair, directly conflicted with Tati’s business. Yes she also has a supplement brand, Halo Beauty, which Charles has ‘never advertised’.  His reasons were that he didn’t feel “comfortable” promoting Halo Beauty on his channel, because he doesn’t want to promote supplements to his young audience.

But guess who turned around and did the exact thing he said he wouldn’t?

This sparked some drama between the two, as Tati put up an Instagram clip, saying she felt “betrayed and lost”.

“Everybody says what they need to say and uses who they need to use, and I have had about enough,” Tati said in her story. “It’s not right.”


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A post shared by Tati Westbrook (@glamlifeguru) on

James apologized but one thing led to another and…

In light of all the drama, you’d think James was going to clap back with some ‘craziness’.

However, he did the honorable thing by owning up to his mistake and issuing a statement, while explaining his side.

“I want to publicly apologize to my close friend, Tati. She has been like a mother to me since my first days in this industry and has given me more love, support, resources and advice than I could ever ask for,” James wrote.

“This weekend I did an Instagram Story for sleep vitamins that I’ve been taking because the brand helped me with security when the crowd around me at Coachella became unsafe,” he continued. “I did not accept any money from this post.”

But it looks like this apology did not sit well with Tati. And after another vlogger, Gabriel Zamora, uploaded a video accusing her of being ‘fraudulent’ and ‘painting James black’, Tati decided to speak out with ‘no cap’ this time.


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Tati put out an elaborate 40-minute video calling James Charles out for his continuous bad behavior

The first thing she did was to let everyone know that this “was not about the money”.

In the long video called “BYE SISTER”, the beauty guru aired out all the dirty laundry. She spoke about his back-biting attitude, he spreading lies about her, sexual harassment on other guys, among others.

“The last phone conversation me and James Charles had, is that he said something about a situation that happened at my birthday in Seattle…Oh my God, you tried to trick a straight man into thinking he’s gay, yet again — and somehow you’re the victim”, she revealed in some part of the video.

“For you to lie to me and make me the villain, and go around and circulate a story to work on your side saying I’m loving the drama because it’s improving sales”, Tati added.

The effect? A massive blow to his follower count

For some reason, Tati Westbrook has the public on her side as millions have bought into her story!

In fact, James responded in a video called ‘Tati’, further apologizing for his behavior.

“A lot of the time when I’ve had to address things in the past, I’ve acted out of impulse and I’ve gone off and tried to pull receipts or facts or screenshots and play the victim and I’m not doing that today, I’m not,” James said. “That is all I have to say, I’m sorry.”

Nevertheless, even after 29 million views of that video, people are still on Tati’s side.

Several influencers and celebrities have unfollowed James, including the entire Kardashian-Jenner clan; while others have spoken against him.

One blogger, Jeffree Star, claims everything Tati said is a 100% true. “There is a reason that Nathan [Star’s boyfriend] banned James Charles from ever coming over to our home again,” he said.

“There’s a reason why I haven’t seen him since [Westbrook’s] birthday in February. He is a danger to society. Everything Tati said is 100% true.”

Famous Swedish singer, Zara Larsson, also agreed with Tati, revealing that James had been ‘knowingly’ DM’ing her straight boyfriend.

“I’m cackling cause he hit up my boyfriend in the dms several times knowing damn well he’s straight,” she disclosed.

And of course, the 2.9 million followers and counting that James keeps losing.

WHEW! Such drama.

RELATED: James Charles, 19yr beauty influencer, shuts down Birmingham!


Amanda Lucy


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