JCPenney: Fashion brand announces new line for Influencer mothers

Great news for Instagram Influencer mothers. The popular fashion brand, JCPenney, is now targeting these women with a new brand, Peyton and Parker. This line is geared up just in time for the holiday season. Plus, the brand is working with some influencer moms to unveil these new designs.

 

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Because we all know mom is the real superhero! 💥#NationalComicBookDay

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“We were inspired to create a line that made it easy for mom to dress her family and decorate her home, creating a picture-perfect moment for all of her social media channels,” said Val Harris, senior vice president of product development and design for JCPenney.

Moreover, the collection for the brand is focused on the upcoming holidays. A smart way  for the company cash in and attract new customers, who have traditionally shopped elsewhere.

 

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Nostalgia? Check. Yummy, sweet goodness? Check. Click bio link to shop.

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The clothes include standard holiday pieces: dark flannels, white sweaters, and shimmery blouses abound.

“The decor, however, has a distinctly ‘quirky’ faux-DIY feel. From tiny glittery trees to plaid appetizer plates, from mass-produced wood art to a $22 glittering gold garland that just says ‘Cheer,’ it is exactly the kind of art you would expect to see in an upper-middle-class dining room in December”, the Daily Dot reports.

“Every family has a story to tell through photos,” said Harris, “and we created Peyton and Parker to give mom a fresh style perspective when sharing her family’s lives on social media via fashionable squares.”

JCPenney will be working with a group of “savvy mom influencers” to unveil the new brand on Instagram in a “natural, organic way,” according to the company.

JCPenney Rewards members will receive a special sneak peek of the full Peyton and Parker collection at JCPenney.com on Oct. 16 – 17, along with a coupon for 50% off a one-time purchase of the product during these preview days, according to Market Watch.

Amanda Lucy

AMANDA IS A 25 YEAR OLD COLLEGE GRADUATE. LOVES MUSIC,DANCE AND IS AN ARDENT USER OF THE INTERNET. YOU CAN FOLLOW HER INSTAGRAM @nana_yaba. SHE STARTED WRITING FOR INFLEUR IN NOVEMBER 2017

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