Mila & Emma are giving more than just Insta humor. The adorable four-year old twins are fashion designers too! They, especially Mila, designed 90% of their new summer clothing collection for kids. Now available on target.com, these outfits are going for at least $16 a piece. Say hello to Insta’s new kid-preneurs!
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Summer’s coming and the Stauffer twins are saving your kids!
These social media’s cuties are truly here to stay. After having much success with their ‘comedic’ Instagram presence, Mila & Emma are branching out into business.
The girls had their claim to fame through Mila, the child internet sensation who went viral for her ‘sassy’ videos. At just 2, Mila quickly became known, globally, as the opinionated little girl who complains about everything from school to grocery shopping, to even ‘Game Of Thrones’. Although Emma was more in the background, Mila’s fame was enough to grow the family’s Instagram to a mind-blowing 3.9 million followers.
Their mom, Katie Stauffer, of course manages their social media, putting out humorous videos every week. And now that the girls are two years older, Katie agrees it’s time to build a legacy. So they have started off with fashion.
Their summer collection for kids was launched recently, and it’s already buzzing at Target!
“The sweet new items include a variety of dresses, a tank-top and short set and swimsuits featuring retro styles, fun prints, ruffled detailing and more”, People.com reported.
Mom, Katie, reveals the girls played a “big part” in designing the clothes
“They were actually a big part” of the design process, “especially Mila” while “Emma isn’t as picky on what she wears”, Katie explained.
“We’d have fabrics in mind and they said, ‘Definitely this one,’ ” Stauffer added. “They were part of the fittings and everything. Mila would say, ‘I think this should be lower,’ and stuff like that.”
And now that the collection is ready, the girls are more excited than ever!
“They were a big part from the beginning to the end…When we did get the dresses for them to call on, they were so excited.”
Mila & Emma: Insta’s favorite twins debut 1st fashion collection!
Furthermore, Katie described the theme of this collection as “very girly” and “basically high-end fashion at an affordable price.”
In fact, the clothes are perfect for both spring and summer because of their “soft colors” and “floral” looks. Plus, just as Katie said, they’re pretty adorable for their quality, with prices between $16 and $22 per item.
“They totally understand what this is all about…They get there is going to be a clothing line at Target.”
And it’s understandable for the girls to be this enthusiastic about fashion. Remember how they ‘showed out’ at this year’s New York Fashion Week event?
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Visit target.com to shop for Mila & Emma’s summer collection. Lord knows we’re headed there!