While Instagram plans to roll out their new update to the US, several celebrities and influencers have started their own resistance. Celebrities, including rapper Nicki Minaj, have voiced out their displeasure and have vowed to boycott the app, should this update become a reality!
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“I’m not posting on IG after this week cuz they removing the likes,” declares Nicki Minaj
Nicki Minaj wants no parts in Instagram’s new update!
Instagram’s developers announced in April their decision to reduce pressures on their app by hiding like counts on posts.
True to their word, this update was launched and has been running in Australia, Canada and other five countries since July 2019. However, after making plans known about launching it in the US, the people at the top are furious!
Heads up! We’ve been testing making likes private on Instagram in a number of countries this year. We’re expanding those tests to include a small portion of people in the US next week. Looking forward to the feedback!
— Adam Mosseri (@mosseri) November 9, 2019
“I’m not posting on IG after this week cuz they removing the likes. Hmmmm what should I get into now? Think of all the time I’ll have with my new life,” the Super Bass hitmaker tweeted.
“They took away your engagements in the first place by disrupting the algorithm. Then they boost it to show you how much better this new iPhone is.”
“I mean how much better this new IG feature is. – lemme guess, u don’t believe your iPhone messes up when the new iPhone comes out…”, she continued.
And who do you think is controlling those numbers? so that influencers can be out here “influencing” ppl to LIKE all the new stuff they bout to do? They gotta get y’all on board to spread the word. Just like how YouTube can take away or add a million views @ any given moment 😛 https://t.co/7Bqz0QbRvI
— Mrs. Petty (@NICKIMINAJ) November 10, 2019
Interestingly, Nicki insinuates her problem goes beyond the ‘likes’. To her, the issue is something deeper — has to do with control and exploitation of creatives.
She likened it to the music industry.
“This isn’t about how smaller companies will cope. It’s about WHY the bigger company is doing it. This is why musicians make no money. The labels & streaming services knew what to say to pacify us. They continue to make the REAL MONEY”, replying to a tweet that sparked a debate over the update.
Other celebrities are singing the same tune
Even though on a lower frequency, other celebrity influencers are also not excited about not seeing their likes.
Another rapper, Rico Nasty said the decision to hide likes will “kill Instagram.”
Conversely, some have spoken in agreement to the change. Kim Kardashian West, for one, said she was pleased to see creators of the app discussing plans to remove likes.
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Nevertheless, she added that it could have negative impacts on celebrities and influencers, who often earn something substantial from the interactions they have on their posts and videos.
“It is tricky,” she said. “I think about when I raise my kids: Screen time, phone time, what to post, what not to post.”
“As far as mental health, it’s something that, you know – I think taking the ‘likes’ away and taking that aspect away from it would be really beneficial for people.”
Actress Tracy Ellis Ross also thinks it’s a good idea. “The like count has adverse effects. It creates a culture that isn’t helpful for well-being and isn’t fruitful for creative energy,” she argued.
Meanwhile, there has been no word from Instagram’s head, Adam Mosseri, following these reactions.