It’s no secret that Snapchat is facing some hard times lately. After a number of celebrities came at them (Rihanna, Kylie Jenner), the platform has plunged down in stock prices. But there’s no stopping them! The photo-video sharing app has launched a dozen new original shows, to help keep their users.
Snapchat has faced a lot of trying times over the year. From being bashed by celebrities like Rihanna and Kylie Jenner, to falling stock prices (now $6.59, from $14.95 in January). To worsen things, Snapchat lost a significant number (3M daily users in 3 months) of users to Instagram, since the latter’s introduction of ‘IG Stories’. However, the app is back to its winning ways with this innovative idea of using short-story videos to lure back its lost users.
Snapchat bouncing back with new short video series
The scripted, TV-like shows are going to be a mixture of teen dramas and documentaries. The app is dedicating a section of its interface to this new development. Even better news is the partnership Snapchat has with Hollywood production firms. All this means, is we can expect high quality work from all this.
Meanwhile, this is not entirely new from Snapchat. Since the start of the year, Snapchat had worked with channels like ESPN and Cosmopolitan to give viewers short broadcast shows. According to Telegraph UK, this has worked well for the platform as they “tripled the number of users watching its original shows”.
“Several of its US shows now reach millions of users every day. Its ESPN sports show attracts two million views each day”, Telegraph wrote.
Snapchat is introducing these new, short, web-like series, in an attempt to retain its teenage users
One of the documentary shows, “Growing Up is a Drag,” is about the coming-of-age of teenage drag stars. The show targets the youthful section of Snapchat’s users, and hopefully it would do well in reeling in some new users.
Moreover, the show is being produced by Bunim/Murray, the production firm behind the hit reality television show “Keeping Up with the Kardashians.”
The shows would last 5 minutes long per episode, with separate profile channels for each. What do you think? Great move from Snapchat or not? Leave comments below
