Social Media Influencing: What to expect in 2019

This year has seen a lot of changes when it comes to social media. There was a rise in the use of micro/nano influencers, probably one too many insta-preneurs, travel blogging became more popular etc. Conversely, there were also instances where people predicted the end of social media influencing, among other things. However, we’re still here and as usual, we have new predictions for next year. Let’s take a look!

Trends to expect in Social Media Influencing for 2019

From Facebook’s issues with privacy and data integrity, to Snapchat’s constant fall in stock prices and Pinterest’s new found influencer marketing policy, social media has seen a lot this 2018. One thing that boosted influencer marketing was also Instagram’s new IG TV, which has made content creation even much easier.

In light of these, Hootsuite surveyed– in its annual Social Trends Report, more than 3,000 businesses, from small agencies to huge enterprises, to see how they plan to adapt in 2019. Here are some of the predictions the report revealed:

1. Real over fake

Looks like the time for fake is up. According to Edelman’s 2018 Trust Barometer Report, 60% of people no longer trust social media companies. Authenticity is the new wave and this is why nano influencers, with less following and real engagement, are now being contacted by brands. Due to this, Hootsuite presumes that most macro influencers would be going back to start– the return of the real.

“Progressive companies will focus less on maximizing reach in 2019 and more on generating transparent and meaningful engagement, and 50% of respondents to our (Hootsuite) survey agreed that personalizing social content will be a key challenge”, Fast Company wrote.

2. Temporary is getting permanent

Another trend that seems to be going nowhere is ‘ephemeral feed’. Yes influencers are now shifting their focus to more temporal options, like Instagram story. This is probably one way influencers are using to appear more authentic.

“In contrast to standard updates, these ephemeral slideshows generally disappear after a day, and they’re growing 15 times faster than feed-based sharing, with more than a billion users of Stories across Instagram, Facebook, WhatsApp, and Snapchat”, Fast Company added.

“In 2019, companies seeking to stay relevant on social media will need to up their Stories game. Two-thirds of respondents to our survey have either implemented Instagram Stories or plan to in the next year”, Fast company said further.

More: Newest trends in influencer marketing right now


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3. LinkedIn going farther

LinkedIn is one of the few ‘social media’ platforms that did not suffer from any controversies in 2018. While enjoying the peace, the platform also made some major moves. This year, LinkedIn passed the 500 million user target. In addition, they have become one of the best places to share blog content. “LinkedIn now publishes more than 100,000 articles a week on its blogging platform”, Fast company again revealed.

Companies who succeed in social media in 2019 will find creative ways to leverage LinkedIn’s unique place in the social universe–at the intersection of the “personal” and the “professional.”

Social Media Influencing: What to expect in 2019

Their high sense of professionalism also prevents users from posting unfitting memes and viral stuff, that would otherwise thrive on other social media platforms. In 2019, we can expect more from LinkedIn and who knows, maybe a different approach to influencer marketing would spring up there!


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The journey to success doesn’t have to be a solo one. We’re stronger when we’re #inittogether

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4. More and more advertisement

Social media advertisement is the one way for influencer marketing to thrive. Moreover, almost every platform is already tapping into this avenue. Sponsored stories, promoted posts, paid collaborations, suggested followers etc are all different ways of achieving this.

Therefore, don’t be surprised to see more of this in 2019.

“Facebook alone now accounts for nearly a quarter of all digital ad spending in the U.S., and more than three-quarters of respondents to our survey have invested in social ads or plan to do so in the next year”

5. Getting really personal

Lastly, an alternate way to promote authenticity on social media is by getting personal–and most platforms are getting the hang of it. More than 2.8 billion people are active users of messaging apps– Facebook Messenger and Whatsapp. Not to mention WeChat and Telegram.

“Rather than sharing openly on social networks, these users are opting to engage in private or small group conversations. For companies, this raises new challenges in 2019”, Fast company predicts. Finding innovative ways to reach customers, by way of messaging apps, will be at the heart of most brands next year.


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In a nutshell, there’s going to be a clear shift in social media usage next year. The time when social media was all about connecting with people you knew is over. Changes occurred, making the internet one wild jungle, filled with money making opportunities, fakes and trolls. However, 2019 presents a new day…a hope for a better future, where we get the real back and the fake gone. Let’s anticipate!

Amanda Lucy


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