Special Instagram accounts for Influencers only–coming soon!

Instagram has been the number one social media platform in favor of influencer marketing. In fact, the app is probably the reason why influencer marketing started anyway. And now, Instagram is taking things a notch higher by testing out new accounts made specially for influencers.

 

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This has to be the best news ever for creatives out there! A custom made Instagram just for you.

The new accounts, called ‘creator accounts’, are specifically for content creators and influencers with high-following. These accounts would also have certain features and tools, similar to business profiles, but engineered to fit the Instagram influencer — goodbye to the regular Instagram.

Ashley Yuki, an Instagram product manager told The Hollywood Reporter that creators are “an important part of our community.” She adds, “We want to make sure that Instagram is the best place, and the easiest place, to build fan communities and also build [creators’] personal brands.” 

One feature set to be on a creator account is the ‘data analytics’ tool

To make the collaborations easier for both brands and influencers themselves, a creator account would display data analytics on the app’s usage. Insights across Instagram and IGTV, including both traditional posts and Stories data would be synced. Changes in follower data, as well as engagement rates, would be included in this new development. This way, influencers can be able to tell what led to an increase or decrease in interactions.

Instagram is also reportedly testing sorting tools, which allow creators to filter unread, read and flagged messages, differentiate between messages from friends, followers and brands, plus rank pending requests so they don’t miss anything important.

 “We want to make sure that Instagram is the best place, and the easiest place, to build fan communities and also build [creators’] personal brands.”

Additionally, Instagram might include another feature that would allow creators choose how to be contacted. Reports further state that an option to remove particular contact methods from profiles would be available.

 

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Photo by @j9ryl This box fits squarely in the middle of a Hong Kong high-rise. 🏢 #WHPsquares.

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Special Instagram accounts for Influencers only–coming soon!

Should these tests become done deals, creator accounts have been slated to roll out in 2019. Moreover, Instagram is calling this ‘the first step’ and promises that there’s more in store for creators and influencers.

Amanda Lucy

AMANDA IS A 25 YEAR OLD COLLEGE GRADUATE. LOVES MUSIC,DANCE AND IS AN ARDENT USER OF THE INTERNET. YOU CAN FOLLOW HER INSTAGRAM @nana_yaba. SHE STARTED WRITING FOR INFLEUR IN NOVEMBER 2017

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