VIENNA got GLOW 2019: We were there!

Europe’s biggest beauty convention, GLOW by dm, conquered Vienna and for the first time offered all Austrian fans an eventful day all around beauty, stars and lifestyle.

Vienna, 26.01.2019: Just a week ago, around 5,000 visitors were in the rain in front of the entrance to the Messehalle D and waiting for the entrance. Thousands of female and occasionally a few male guests celebrated themselves and their stars at the first GLOW by dm in Austria. On 10,000 sqm, more than 60 influencers from the beauty and entertainment world, as well as live music acts, not only caused pure euphoria and screeching alarm on the GLOW-Carpet and before the Glow-Stage. Meet & Greets with stars like Stefanie Giesinger , Tina Neumann , Xlaeta and Lisa-Marie Schiffner led to highly emotional and unforgettable moments and made many beauty hearts beat faster.

Photo Credits:


Stars to touch and beauty to try

Shortly after the sales launch of the event in October 2018, all tickets were completely sold out within a few days. A spectacle of superlatives: More than 60 care, styling and cosmetics brands topped all expectations of the visitors at around 50 stands. Star make-up artist Boris Entrup and beauty expert Judith Williams conjured so many fans a smile on their faces with their professional styling tips. From their own shower gel design, styling corner, Polaroid boxes and fitness challenges, guests could try everything. Instagram star Nihan provided a special highlight that not only made it possible for her fans to get to know each other at the Queens United booth, but also presented her first own perfume. The British duo Bars and Melody, DSDS star Daniele Negroni and the Austrian rapper Jugo Ürdens sparked a unique mood fireworks display in front of the GLOW stage.

Photo Credits: Nikolaus Gussner
Also a highlight for the stars in the event calendar

Stefanie Giesinger : “I really like it, the people here are so friendly and so extremely polite!”

Zoe Saip : “I think the Glow is so special that the age groups are so mixed up and everyone has a smile on their face!”

Tina Neumann : “For me as an Austrian, the event is of course a madness! I’ve been looking forward to it for weeks!”

Anahita Rehbein : “I have never experienced an event where so many girls are in a heap and adore each other! That has become really very rare these days.”

Mika Setzer : “It’s a really cool event, I think it’s amazing how such an event attracts such masses and how many different people you meet here, for example my dad is a big fan of Lavera facial creams … there So I’ve chosen the right booth for my music stage;) “

Ceddo : “Also as a man, a mega event!”

Photo Credits: Nikolaus Gussner
GLOW international

The concept of the GLOW by dm continues to be successful in Vienna: “The community of the GLOW girls has long been international and is growing every day. It was time to further anchor the event in Europe and Austria was a destination that we had long wished for, “said Maiko Heinrich, Managing Director of Shine Conventions GmbH. He adds: “We had a big fanbase right from the start, but after the announcement that we are really coming to Vienna, we were really happy about the wave of enthusiasm.” Like in Germany, the convention was sponsored by dm. “In dm Austria we have found a partner with whom we can work as creatively and inspired as we know it from the German GLOW by dm. We are completely happy and had a great day with the Austrian GLOW Family.

Photo Credits: Nikolaus Gussner
The next GLOW by dm will take place on March 30th and 31st, 2019 in Stuttgart and is already sold out

We are giving away 3×1 of our collected GOODIEBAG: How to get it?

Just like our Aftermovie and comment with whom you would share your bag 🙂 Deadline
: 20 February 2019
Good luck! 🙂


Alina Eberstaller

Just an austrian writer, on her way to become a Journalist :)

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