Virtual baby influencer, Elis, hits Instagram– but users seem upset?

It looks like virtual influencers are her to stay! Swedish supermarket chain ICA has launched what may be “the world’s first virtual baby influencer.” Elis, as she’s called, is six months old but not everyone’s excited about her.

 

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A post shared by Elis (@bebiselis) on

The first ever virtual baby influencer?

It’s only been two days and Elis is on everyone’s lips!

On Wednesday, top Swedish supermarket chain, ICA, announced that they’d be working with a new influencer. But she wasn’t what most people expected –she’s unreal.

Elis is a virtual creation, set to act as a baby influencer. The goal of the virtual baby and her Instagram account is to “draw attention to ICA’s newly broadened range of baby foods”, according to the company’s press statement.

And like any six-month-old, Elis is truly adorable. She’s curious, bubbly, and loves food, toys, and adventures.

“Becoming a parent for many people is fun, scary and confusing; with Elis we want to help in this confusion and create an entertaining, informative and hopefully very rewarding place where people can get answers on diet, health and everyday things,”

Plus she’s raking one hell of a follower base! So far, her account @bebiselis, has garnered close to 3000 followers.

 

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Tittut!! Känns verkligen som igår, men ändå så länge sen som Elis kikade fram för första gången. Bästa dagen i våra liv😍

A post shared by Elis (@bebiselis) on

But not everyone’s ecstatic about Elis’ arrival

It’s been barely a minute and the haters are already creeping in.

While some people are excited about “cute” and “sweet” baby Elis, others have called her ‘scary’ and a ‘not’.

“Don’t like this 🤮”, someone wrote on Instagram. “She looks like a baby from a horror film,” another said.

“So sick uncomfortable 😂”, one more comment read. In fact, there are so many of them.

“It gets more uncomfortable by the minute”

 

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A post shared by Elis (@bebiselis) on

The company reacted with a new post, saying;

“PS. Elis is overwhelmed that you are as many as found here, liked and commented on her first post, but remember to be nice to Elis, she is just a baby👶.”

What do you think about this new virtual baby influencer? Leave comments below.

RELATED: The gradual rise of Virtual Influencers on Instagram

Amanda Lucy

AMANDA IS A 25 YEAR OLD COLLEGE GRADUATE. LOVES MUSIC,DANCE AND IS AN ARDENT USER OF THE INTERNET. YOU CAN FOLLOW HER INSTAGRAM @nana_yaba. SHE STARTED WRITING FOR INFLEUR IN NOVEMBER 2017

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